The design of Hybrid Beauty collection is to use the cuteness as the survival mechanism. Founded cute features are ribbons, ruffles, and flowers, and they are remade by traditional millinery and couture techniques. This recreates old couture techniques to modern hybrid, which is romantic, dark, but also eternal. The whole design process of Hybrid Beauty promotes sustainability to create timeless designs.
Moon Chang is the NY based young emerging designer. She earned her MFA degree at Fashion Institute of Technology 2019, as a first cohort. When she graduated, she awarded the department first prize winner. Moon won many prestigious competition such as H&M Design Awards semi finalist, the winner of CAAFD, Cotton Inc. competitions. Her works were featured on Vogue Italia, NJAL, Modernism Magazine, Schon, Bullett, Alpha, Flawless, IM, Yoko, WWD, Zinc, and L'Offiiciel. Moon’s aesthetic focus on the dichotomy between beauty and ugliness is an invaluable asset of her own visual vocabulary as a designer. The massive size and weight of black with cute elements such as a flowers, bows, and ruffles create the tensions of contrasts and emphasize the aesthetic of massive minimalism as well as the cuteness in ugly ways.