Hybrid Beauty Womenswear Collection by Moon Chang

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DESIGN DETAILS
DESIGN NAME:
Hybrid Beauty

PRIMARY FUNCTION:
Womenswear Collection

INSPIRATION:
Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.

OPERATION / FLOW / INTERACTION:
The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.

PROJECT DURATION AND LOCATION:
Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The whole collection is 8 looks womenswear, size 4.

TAGS:
modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,

RESEARCH ABSTRACT:
While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.

CHALLENGE:
The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.

ADDED DATE:
2019-05-25 18:55:51

TEAM MEMBERS (2) :
Designer: Moon Chang and Creative Director: Moon Chang

IMAGE CREDITS:
Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise

PATENTS/COPYRIGHTS:
Copyright to Moon Chang

Visit the following page to learn more: http://moon-chang.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Moon Chang Design Studio

PROFILE:
Moon Chang is the NY based young emerging designer. She earned her MFA degree at Fashion Institute of Technology 2019, as a first cohort. When she graduated, she awarded the department first prize winner. Moon won many prestigious competition such as H&M Design Awards semi finalist, the winner of CAAFD, Cotton Inc. competitions. Her works were featured on Vogue Italia, NJAL, Modernism Magazine, Schon, Bullett, Alpha, Flawless, IM, Yoko, WWD, Zinc, and L'Offiiciel. Moon’s aesthetic focus on the dichotomy between beauty and ugliness is an invaluable asset of her own visual vocabulary as a designer. The massive size and weight of black with cute elements such as a flowers, bows, and ruffles create the tensions of contrasts and emphasize the aesthetic of massive minimalism as well as the cuteness in ugly ways.

NOMINATION DETAILS

Hybrid Beauty Womenswear Collection by Moon Chang is a Nominee in Fashion, Apparel and Garment Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Hybrid Beauty Womenswear Collection by Moon Chang is Winner in Fashion, Apparel and Garment Design Category, 2019 - 2020.



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