This watch is the fruit of a passionate project that goes beyond making a watch, in a process that is closer to the work of an artist. Every single one of the gemstone petals on the dial is sculpted and polished by hand, each in a precise shape and size. The invisible mounting, specifically elaborated for the design, is underpinned by complex engineering, a real feat of technique and design that epitomizes the values of traditional craftsmanship at the heart of Beauregard.

Born in Montreal, Alexander showed a marked talent for design even as a child. Equally, he became fascinated by timepieces at an early age and, while studying graphic design and fashion design, worked on the creation of unusual and original pieces. Possessing a rare blend of entrepreneurial spirit, creativity and tremendous focus, after completing his studies he founded two businesses in completely unrelated fields, which continue to flourish to this day. The success of those ventures enabled him to channel his energies back to his first love – timepieces and design – and in 2011, at the age of 35, he founded Beauregard SA and threw himself into his grand horological adventure. Since founding the company Alexander has immersed himself in learning all that he could about watches and jewellery, meeting the leading practitioners in many specialised fields – some of whom were to become friends and collaborators. Thus, today, in the spirit of both architect and choreographer at the head of a team of passionate, slightly crazy and hugely talented people, he leads Beauregard as it prepares to unveil its first timepieces. Passionate, dedicated and totally hands-on, Alexander is at the heart of all aspects of the business, from the sourcing of the stones to their cutting and polishing; from the aesthetic design of the watch to the conception of its movement.

Unconstrained by the urgency of fiscal pressures and driven by passion, not by feasibility studies and marketing concerns, Beauregard watches are born from creative ideas, continually evolved through sketches and trials, invented and reinvented, working with specialist craftsmen and technical experts, learning and refining, seeking new ways of mastering the arts of both the jewellery and watchmaking disciplines in order to make their creator's vision tangible.