2019 is Turk Tuborg’s 50 years in Turkey. 'I Mean It Agency' created the 50 Years Anniversary campaign & logo design. The starting point was the word 'fifty' which is written as 'Elli' in Turkish. Typographic packaging concept was designed based on keywords related to Tuborg's brand and production values. The designs included the word 'elli' (which means 'fifty' in Turkish) such as Experimentality, Intellectuality, Timeliness, Up-to-dateness.

I Mean It Creative is a Los Angeles based branding and advertising agency. We offer global expertise and best-in-class ideas to help projects, brands, companies, cities, and countries to stand out globally. We believe great brands are exceptional storytellers, and great branding is exceptional storytelling. We exist to reveal and tell your brand’s story thus igniting its true potential. Coming from the motion-picture industry, we have developed a unique approach that blends Hollywood-caliber iconic images, highly persuasive messages, and emotion-triggering stories. We deliver complete end-to-end service, ranging from research to strategy, brand architecture to design and production to implementation. Our global team of experts scout around the world for the best solutions and help you implement them to achieve visible change.

Founded in 1967, Turk Tuborg is one of the largest breweries in Turkey. Being a pioneer in many areas in Turkey, the company stands out with its quality-oriented structure and emphasis on traditional beer production techniques. In 1969, Tuborg Gold was launched. Now, it is the leader brand in Turkey market.