Tuborg, 50 Years in Turkey Beer Can by Christopher Colak - I Mean It

Home > Winners > #85963


DESIGN DETAILS
DESIGN NAME:
Tuborg, 50 Years in Turkey

PRIMARY FUNCTION:
Beer Can

INSPIRATION:
2019 is Tuborg's 50 years anniversary in Turkey. We focused on the Tuborg's brand and production values. Our core idea was the name 'fifty' which is read as 'Elli' in Turkish. And we designed a typographic can design. We inspired by the other words that contains 'elli' such as deneysellik (means experimentality), entellektuellik (means intellectuality), aktuellik (means timeliness), guncellik (means up-to-dateness). We found out more than twenty words that relate with the brand image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is the Tuborg Gold's '50 Years In Turkey'. This is the first ever campaign in a typographic approach in brands' history. We created a typographic packaging concept based on keywords related to Tuborg's brand and production values. Those words including 'elli' (which means 'fifty' in Turkish) are; Experimentality, Intellectuality, Timeliness, Up-to-dateness. Two final can designs were made; 'Profesyonellik' meaning 'Professionalism' and 'Guncellik'; meaning 'Actualism';. We used the other words in the background of the can.

OPERATION / FLOW / INTERACTION:
We launched these cans at the beginning of the year in the sales meeting when everyone was waiting something special. The reactions were great. After the meeting, each sales team was ready to sell the products in their territories.

PROJECT DURATION AND LOCATION:
The project started in February 2019 in Turkey and still continue till May.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
50 cl Beer Can, Metal

SPECIFICATIONS / TECHNICAL PROPERTIES:
307mm x 220mm A printing plate is used for each colour to print that part of the image to a blanket. One common blanket collects all the different colours, until the full mirror image of the design is complete (1 rotation of the blanket). The blanket transfers all the colours at once to the can. During the reproduction process the artwork is separated into spot colours and the relevant screen ruling applied.

TAGS:
Can Design, Tuborg, 50 Years, Celebration, Tuborg Gold, Quality

RESEARCH ABSTRACT:
Especially in FMCG, consumers want to see changes. Even a small change in the packaging design makes them really happy. They can easily see that brands are thinking them. That's why we wanted to make limited edition can designs for our fifty year celebration. Consumers can explore the package design while they are drinking the beers. They can read every word in the design and match with themselves.

CHALLENGE:
Since 2013, there has been some regulations and prohibitions in Alcohol Marketing. That's why Tuborg Brand communicates under 'dark market' regulations. The limitations are well defined. We had to be very careful while creating communication campaigns. That is why, we wanted to focus on brand values and tried to introduce the campaign in a definitive way.

ADDED DATE:
2019-03-30 23:58:29

TEAM MEMBERS (2) :
Designer: Christopher Colak and Project Director: Ipek Celikkalp

IMAGE CREDITS:
Image #1: Designer Christopher Colak, Fifty, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Turk Tuborg, 2019.

Visit the following page to learn more: http://www.turktuborg.com.tr/tr/50-yil
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
TURK TUBORG

PROFILE:
Founded in 1967, Turk Tuborg is one of the largest breweries in Turkey. Being a pioneer in many areas in Turkey, the company stands out with its quality-oriented structure and emphasis on traditional beer production techniques. In 1969, Tuborg Gold was launched. Now, it is the leader brand in Turkey market.

NOMINATION DETAILS

Tuborg, 50 Years in Turkey Beer Can by Christopher Colak-i Mean It is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Christopher Colak - I Mean It is also kept secret. This information will also be available later.
AWARD DETAILS

Tuborg, 50 Years in Turkey Beer Can by Christopher Colak-i Mean It is Winner in Packaging Design Category, 2018 - 2019.



· Press Members: Login or Register to request an exclusive interview with Christopher Colak - I Mean It.

· Click here to view the profile and other works by Christopher Colak - I Mean It.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Christopher Colak-I Mean It's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Tuborg, 50 Years in Turkey Beer Can? Help us create a global awareness for good packaging design worldwide. Show your support for Christopher Colak-I Mean It, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |