1869 Principe Real is a Bed and Breakfast located in the trendiest place in Lisbon - Principe Real. Madonna just bought a house in this neighbourhood. This B&B is located in an 1869 old palace, keeping the old charm mixed with contemporary interiors, giving it a luxurious look and feel. This branding was required to incorporate these values into its logo and brand applications to reflect the philosophy of this unique accommodation. It results in a logo that blends a classic font, reminding the old door numbers, with modern typography and a detail of a stylized bed icon in the L of Real.

João Loureiro is a multiple award-winning graphic designer from Braga, Portugal. He started really early as a freelancer, and he’s been working since then as a Graphic Designer. In 2008, he won his first design award for the national water supplier “AGERE” (identity contest), with more than 100 participants all over the country. It was a life-changing moment. He was requested all the time by multiple companies and cultural associations, and this has made him the designer that he is today. In 2012, he won another identity contest for GNRATION, a cultural creative hub in Braga, and his work was published in design books and magazines, taking him to the next level as a creative. In 2014, he started working for the first time in a design agency, Pi Creative Studio, and in 2015, he moved to Porto, where he worked as a senior graphic designer and lead designer in GIF Design Studios. In 2018, we won the prestigious and well-known international Silver A’Design Awards for a branding project he developed for a hotel in Lisbon, Portugal. Later that year, he returned to his hometown, Braga, and is now the Head of Design at Seegno, a software house and creative agency with 15 years of active work. Combining this role with freelance jobs, he wants to continue leaving his legacy all over the place. His work has been published in reference books and magazines all over the world.

João Loureiro is an award-winning Graphic Designer from Braga - Portugal, with more than 12 years of experience, focused on Branding and Editorial work. His work was recognized many times, published in specialized books and magazines. He's always worked as a freelancer and in the last years in design studios as senior graphic designer and creative director.