Ruis Vargas White Paper Abraidi Book
White Paper Abraidi Book is Iron Design Award winner in 2018 - 2019 Print and Published Media Design Award Category.
White Paper Abraidi Book

For the design of the Abraidi white book, Laika created abstract illustrations that suggest clippings of a world map. However, the cutouts are geometric and irregular, spreading through the publication. Purposely, the cutouts are in shades of green and refer to the colors of the Brazilian flag. Distributed throughout the book, the same principle of irregular clippings is applied to the pictures, fleeing from the traditional rectangular frame of images. The book was printed with an added metallic gray color, which gives a certain sobriety to the book as opposed to the vibrant shades of green.

White Paper Abraidi Book
Ruis Vargas White Paper Abraidi
Ruis Vargas Book
Ruis Vargas design
Ruis Vargas design
Ruis Vargas

Since 2001, Ruis Vargas has been heading the Laika pack. He uses his tentacles to work the WORDS into shape – reaching screenplays, literature, critical essays and a variety of texts in the vast universe of semiotics, history, art and culture – and to conceive them graphically. DRAWING is his material thinking: the visual body of ideas, elaborated with the techniques of illustration, typography, design and photography. Further to Laika’s productions, Ruis Vargas is the creator of graphic novels and comic strips that have been published for many years in newspapers and magazines and have been recently collected in a series of books. Such is the extension of his tentacles, which explore an immense ocean of creative and conceptual possibilities, giving life and form to ideas: new lines, logic, aesthetic sense and applicability.


Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.