White Paper Abraidi Book by Ruis Vargas

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DESIGN DETAILS
DESIGN NAME:
White Paper Abraidi

PRIMARY FUNCTION:
Book

INSPIRATION:
Abraidi represents Brazilian companies importing medical products. Thus, the image of crossing oceans appears, integrating distant lands. The visual identity design of the publication is composed of abstract forms, in cubist cuts, which represent the "seeing the planet from above". Compositions are graphic metaphors of ocean-separated continents clippings, which are also applied over photos and spread through the publication composing the visual rhythm of the pages.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Abraidi white book is permeated by abstract elements that dictate the rhythm of publication and function as clippings of the Earth's cartographic plane. In the set of pages, metaphorically and abstractly, we have the composition of the whole and the junction of all continents surrounded by water. Another relevant detail: the photos are composed by the blend of CMYK and metallic pantone, offering a hybrid look and unusual to the eyes.

OPERATION / FLOW / INTERACTION:
The Abraidi Yearbook has, above all, the function of marking the entity's fiscal year and setting guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is fundamental to mark the date, give permanence to the document and validate its relevance for the sector.

PROJECT DURATION AND LOCATION:
The project started in February 2018 and finished in March 2018 in Sao Paulo, Brazil.

PRODUCTION / REALIZATION TECHNOLOGY:
The publication was printed in offset, mixing CMYK and Pantone metallic inks. The cover has two symmetrical flaps that provide, in the total aperture, a panoramic and continuous view of the abstract cartographic composition. The core was printed on matte coated paper to soften the reflective aspect of metallic color, mainly to preserve the readability of graphics.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Sheet size 420 x 297 mm; Print format 210 x 297 mm. Cover in the format 800 x 297 mm in Supremo Duo Design 300 g / m2. Printed in 5 colors (CMYK and metallic pantone). Composed of 92 pages in Fosco couch 150 g / m2.

TAGS:
Publish, visual identity, editorial design, graphic, book, infographic, documentation

RESEARCH ABSTRACT:
The Laika method is based on the complete synergy between language skills and pictorial aspects of communication. The project begins with the construction of meaning (semiological aspect) and the need to design small graphic narratives relevant to the brand. These premises permeated the graphic construction and of images that exerted semantic function, besides esthetics in the publication.

CHALLENGE:
Produce a publication of extensive economic content and technological aspects with graphic organization and ease of access to information.

ADDED DATE:
2019-03-28 01:33:24

TEAM MEMBERS (1) :
Ruis Vargas, Creative Director and Illustrator, and Thiago Siqueira, Designer

IMAGE CREDITS:
Arthur Medeiros

Visit the following page to learn more: http://www.laika.com.br


CLIENT/STUDIO/BRAND DETAILS
NAME:
Laika

PROFILE:
Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.



NOMINATION DETAILS

White Paper Abraidi Book by Ruis Vargas is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

White Paper Abraidi Book by Ruis Vargas is Winner in Print and Published Media Design Category, 2018 - 2019.



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COMMENTS
Giulia Esposito Comment #9747 on December 26, 2022, 5:44 pm
I am truly inspired by the amazing success of this "Book" design. It is evident that the designer has put in a lot of effort and thought into creating something impactful and meaningful. The visual aesthetics and typography of the work is simply stunning, and the overall design is truly remarkable. It is a testament to the designer's hard work and creativity, which has paid off in the form of this prestigious A' Design Award. Congratulations to Ruis Vargas for the well-deserved recognition!
Mark Allen Comment #76306 on January 4, 2023, 5:43 am
This is a stunning work of art that showcases a beautiful blend of CMYK and metallic Pantone inks. The abstract forms and cubist cuts that represent the ‘seeing the planet from above’ concept are truly captivating, creating a mesmerising visual experience. The use of the Laika method to create a publication with extensive economic content and technological aspects, while also providing ease of access to information is truly remarkable. Congratulations to the designer who created this award-winning work!
Elisabeth Clark Comment #77830 on January 4, 2023, 6:32 am
I am awed by the beautiful design of Ruis Vargas's award-winning work, 'White Paper Abraidi'. This book is a stunning example of how creative designs can be used to express complex concepts. The way the abstract elements dictate the rhythm of the publication and the blend of CMYK and metallic pantone create an unusual and captivating look. It is inspiring to see how the visuals of the book were carefully crafted to represent the brand's message of crossing oceans while integrating distant lands. The research behind the project is also remarkable, it is clear that the Laika method was used to create a synergy between language and visuals in order to convey the brand's message. Ruis Vargas's award-winning work is a stunning example of exceptional design and I am truly impressed by their achievement!

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