For the first time, the Gallery turned the tables on the concept of attracting viewers to the Gallery, and instead, brought the Gallery to the viewers. Aside from generating memorable experiences by inviting passers-by to sit and immerse themselves in the painting, the experiential installation was designed to reach and entice new Gallery audiences to come see the original at the Gallery. The experiential installation was even equipped with three interactive iPad kiosks where visitors could play an Art Match quiz.
Ottawa-based designer with more than twenty years of experience in the design and creative industry, including exhibition design and print. He blends innovation with practicality and an unswerving focus on results. Stefan’s experience is in the visual arts and many aspects of design. He excels at all elements of the creative process and has a multifaceted approach to design. As a professional, he works every day to forge profound links between organizations and their audiences through clear, creative, effective and well-managed designs and strategies. His work has been recognized both nationally and internationally by The Advertising of Design Club of Canada, AIGA 50 Books/50 Covers, Alcuin Society, Applied Arts, Communication Arts, Graphis and The Society of Typographic Arts, among others.
The strength of the National Gallery of Canada lies in its collection of art, especially Canadian art, and its accessibility to the public across the country. The collection must be expanded, preserved, interpreted, and used extensively by the public for pleasure and understanding, for research and the advancement of knowledge.