Brewing traditions are rooted in the Middle Ages. Knightly coat of arms was widespread at that time, and the heraldic shield was the basis of any coat of arms and could tell a lot about its owner. In this project, a story about traditions is told using modern graphic language and heraldry techniques. Each sort of beer is coded with a shield with a certain division into fields, and the region of origin of beer is shown with a stylized image of a flag. Packaging takes us into an era of chivalry and nobility.

Graphic designer from Moscow, a graduate of British Higher School of Art and Design, course Visual Communications. Specialize in packaging design and corporate identity. When developing the design, he pays special attention to the research part of the project and the search for a visual metaphor.