Beer Deer Packaging Concept by Dmitry Kultygin

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DESIGN DETAILS
DESIGN NAME:
Beer Deer

PRIMARY FUNCTION:
Packaging Concept

INSPIRATION:
Knightly coat of arms was widespread in the Middle Ages, and the heraldic shield was the basis of any coat of arms and could tell a lot about its owner. We tried to tell a story about traditions using modern graphic language and heraldry techniques.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Brewing traditions are rooted in the Middle Ages. Knightly coat of arms was widespread at that time, and the heraldic shield was the basis of any coat of arms and could tell a lot about its owner. The knightly coat of arms transformed over time into signs of workshops, cities and states and now continues to be widely used in identity. Each sort of beer is coded with a shield with a certain division into fields, and the region of origin of beer is shown with a stylized image of a flag.

OPERATION / FLOW / INTERACTION:
Interaction with the end user takes place on a store shelf. Non-standard design attracts attention, as it is very different from the usual design of beer labels. At the same time, the design transmits the values of the brand – the tradition of brewing.

PROJECT DURATION AND LOCATION:
The project started in April 2017 in Moscow as a student concept and finished in July 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Material - aluminum can. I tried to use the natural texture of the metal as much as possible to give the product a brutal character. The use of a small number of paints reduces the cost of production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
500 ml standard aluminum can – a popular beer package in many European countries. Shape - top down: cross section circular. Outside body diameter: 66.2 mm. Height: 168 mm.

TAGS:
beer, packaging, aluminum can, traditions, heraldic shield, flag

RESEARCH ABSTRACT:
I studied the documents on the history and evolution of heraldic shields, their elements and rules of construction. I also explored examples of using heraldic shields in the modern world.

CHALLENGE:
-

ADDED DATE:
2019-03-17 19:51:39

TEAM MEMBERS (1) :
3d visualization: Pavel Gubin

IMAGE CREDITS:
Dmitry Kultygin, 2018.

Visit the following page to learn more: https://www.behance.net/Dmitry_Kultygin
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dmitry Kultygin

PROFILE:
Graphic designer from Moscow, a graduate of British Higher School of Art and Design, course Visual Communications. Specialize in packaging design and corporate identity. When developing the design, he pays special attention to the research part of the project and the search for a visual metaphor.

NOMINATION DETAILS

Beer Deer Packaging Concept by Dmitry Kultygin is a Nominee in Packaging Design Category.

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AWARD DETAILS

Beer Deer Packaging Concept by Dmitry Kultygin is Winner in Packaging Design Category, 2018 - 2019.



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