Deconstructivism is about moving away from the shackle of traditions, questioning pre-existing rules, challenging pre-dominating frameworks. It is a movement about freedom and oppression. This design is an attempt to participate in the movement, by creating non-rectilinear shapes that visually appear with unpredictability and controlled chaos. By disassembling space, perhaps a new meaning can be given to the usage of space.

UA Cinemas began developing cinema networks in Mainland in 1997 with the first American multiplex cinema in Wuhan called Studio City. In 2004, Studio City Shanghai was the only cinema to gain the honour "Superbrands". UA Cinemas has been extended to major Mainland cities, including Shanghai, Chengdu, Wuhan, Guangzhou, Foshan, Shenzhen and Zhuhai. All UA Cinemas are equipped with state-of-the-art projection and sound systems, complemented by comfortable seating, to present unparalleled and stunning entertainment to moviegoers.