The project stemmed from a need to design shoes for real women. Focus in the design of these shoes was the application of industrial designs to create a shoe that caters to all women's body types, concentrating on women with wide feet in particular, but still reflecting a unique taste. Constructing what appears to be an architectural object, with its bronze brass, gave the designer room to play with technical details such as the small V-shape at the front, which provides a more comfortable fit.

Anna Spiridonova is a young footwear designer, who's positioned herself at the intersection of the outstanding and luxury design for the self-convinced girls. The main ideology of the brand is to create outstanding, eye-catching, and comfortable fashion high heels. The line consists of evening and avant-garde footwear. The designer’s passion to experiment with the details, combining leather with new materials, while always maintaining a touch of femininity. The designer believes that all designs should come from real life, be functional, wearable and solve a problem for their clients. Collection Unconventional Chic focuses on the lack of fashionable high heels, which work with a curvy figure and strong self-expression. Anna's dream is to become a professional footwear designer which is the reason she decided to nominate her work for the A'Design Award & Competition in Footwear Design.

The main ideology of the brand is to create outstanding, eye-catching, and comfortable fashion high heels. The line consists of evening and avant-garde footwear. The designer’s passion to experiment with the details, combining leather with new materials, while always maintaining a touch of femininity. The designer believes that all designs should come from real life, be functional, wearable and solve a problem for their clients. The project Unconventional Chic focuses on the lack of fashionable high heels, which work with a curvy figure and strong self-expression!