Free-spirited brand identity for hand-crafted bags made by Elene K. Bohemian and arty, anti-conformist, casual and friendly, open to women of all ages. The organic form of the main illustration is an abstract representation of a hand, having an inner motion, that of a free bird. Typography as well as the warm and earthy color palette of Doboho brand, give out a feeling of comfort and relaxation. Through simplicity and symbolism the design manages to convey the core features of the brand identity and differentiate it from other fashion products.

Ioanna Milopoulou (Design Mi), is a freelance graphic designer and communications consultant based in Athens. She showcases a 15-year prior experience in Advertising from the position of Client Service Senior in advertising agencies such as McCann Erickson Athens, UpSet!. and in Marketing / New Products Development for retail brands in Greece. She incorporates strategy into every design project and these are primarily focused on branding, identity building and advertising. Clients are diverse: social networks, retail brands (cosmetics, fashion, food & beverage) as well as services (law offices, travel agents etc). She also co-operates, project-based, with design studios in Athens.

A freelance graphic designer and communications consultant based in Athens. She showcases a 15-year prior experience in Advertising from the position of Client Service Senior in advertising agencies such as McCann Erickson Athens, UpSet!. and in Marketing / New Products Development for retail brands in Greece. She incorporates strategy into every design project and these are primarily focused on branding, identity building and advertising.