Alvalle is Spain’s leading gazpacho brand, delivering an experience that evokes homemade freshness and authenticity. In need of a visual expression to match its status as the category branded leader, Alvalle sought to elevate the story of its fresh, premium ingredients to compete with the abundance of gazpacho brands emerging in markets outside of Spain. With a contemporary design, its personality comes to life in the harmonious blend of fresh ingredients. The vibrant red represents the passion and commitment of the brand and the logo mark evokes the bravado and heritage of Spanish culture.

At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.