Alvalle Redesign Food Packaging by PepsiCo Design & Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Alvalle Redesign PRIMARY FUNCTION: Food Packaging INSPIRATION: In need of a visual expression that matched its status as the category branded leader, Alvalle sought to elevate the story of its fresh, premium ingredients to compete with the abundance of gazpacho brands emerging in markets outside of Spain. We looked to a contemporary approach for the brand that fit with its innovative personality and brought to life the harmonious blend of fresh ingredients. The vibrant red represents the passion and commitment of the brand and the logo mark evokes the bravado and heritage of Spanish culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Alvalle is Spain’s leading gazpacho brand, delivering an experience that evokes homemade freshness and authenticity. One of the foundational pillars of the Mediterranean diet is the consumption of simple whole foods and raw vegetables. Gazpacho is a traditional staple of the Mediterranean diet and is made with fresh and raw high-quality vegetables, which results in a delicious product. Alvalle partners with local Andalusian farmers to source fresh seasonal ingredients, crafting gazpachos using recipes that were passed down through generations. Every person in the Alvalle family contributes their expertise to create authentic gazpacho that delivers an uncompromised taste experience. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-02-28 20:45:00 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2018. |
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NAME: PepsiCo PROFILE: At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Alvalle Redesign Food Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.· Read the interview with designer PepsiCo Design & Innovation for design Alvalle Redesign here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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