The four storylines connected by the each seasons are directed by the 3-D character, variety of sculptures and the photo zone where the five senses can be experienced, making customers and children feel Lotte World Mall as a fairy tale world where customers can experience instead of simply shopping mall.

Based on the strong points of Lotte Group, Korea’s representative distributor, Lotte Property Development will carry out complex development projects such as department stores, hotels, marts, shopping malls, cinemas, supermarkets, and golf course, and reinforce and extend asset management by using the nationwide real-estate network to proceed ‘total real-estate businesses’ as a new asset innovation. However, the dream of Lotte Property Development does not stay at mere development projects, but makes real-estate value bigger. The ultimate goal Lotte Property Development is trying to achieve is to create more beautiful world and culture through new development projects such as building ‘complex shopping center’s on the world stage beyond Korea and to help its customers secure their happy and stable future by bringing them with the maximum benefits as their reliable partner.