Jansword Zhu Pavomea Chickpea Crisp Food Package
Pavomea Chickpea Crisp Food Package is Iron Design Award winner in 2018 - 2019 Packaging Design Award Category.
Pavomea Chickpea Crisp Food Package

The packaging design for the new product Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait called “The Lady with the Ermine (1489-1490)” served as direct inspiration in creating four female figures reflecting the four different flavour of the product. These figures also represent four different ideal types of women. As a surprise effect, the eye part of these illustrated figures clearly changes when the packages are torn. It is like a metaphor of every single people fighting with a social mask. The prism structure is impressive.

Pavomea Chickpea Crisp Food Package
Jansword Zhu Pavomea Chickpea Crisp
Jansword Zhu Food Package
Jansword Zhu design
Jansword Zhu design
Jansword Design

Jansword Design is a design studio focusing on branding, package design and product design in a new style,especially on foods, alcohol and art related cases. As the founder Jansword.Z was graduated from Musashino Art University, it has trilingual communication ability and international understanding to face the internationalized and various needs from clients all over the world, such as GQ, Starbucks, Yokagames, Mobike etc.