Pavomea Chickpea Crisp Food Package by Jansword Zhu

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DESIGN DETAILS
DESIGN NAME:
Pavomea Chickpea Crisp

PRIMARY FUNCTION:
Food Package

INSPIRATION:
The special torn-open change is like a metaphor of every single people fighting with a social mask. The prism structure is also impressive, taken from the brand logo and brand culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging design for the new product Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait called “The Lady with the Ermine(1489-1490” served as direct inspiration in creating four female figures reflecting the four different flavours of the product. These figures also represent four different ideal types of women. As a surprise effect, the eye part of these illustrated figures clearly changes when the packages are torn open.

OPERATION / FLOW / INTERACTION:
Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We want to make a hit snack with special design which can be spread online(self-diffusing)

PROJECT DURATION AND LOCATION:
The project started in Jan 2018 in Beijing and finished in March 2018 in Beijing.

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
paper, emboss, Die cut

SPECIFICATIONS / TECHNICAL PROPERTIES:
215*90*90 mm 215*90*90 mm 215*90*90 mm 215*90*90 mm

TAGS:
Structure Renovation, Hit product, Social media self-diffusing product, illustration, Art histoy

RESEARCH ABSTRACT:
We arranged four characters to symbolize four typical kind of girls and each of the figure need to be visually related to the flavour. The first is Ms. Ayako who is a pop idol that loves to collect hats and buy things from second-hand market. She is quiet outside and warm inside, holding a red carp. And she stands for the flavor of Mustard sea moss. The second is Ms. Fiona who is a foreign company executive. She holds a teddy bear and stands for the flavor of pistachio. The third is Ms. Chuan, she is a music producer who enjoys electronic products and futuristic dresses. She holds a fox and stands for the spicy flavor. And the last one is the owner of a dessert store, holding a peacock, standing for a special flavor coming from the traditional Chinese dessert called the date and walnut.

CHALLENGE:
The prism structure and the tore-changing design is quite hard to achieved but we finally did it with the help of the printing factory.

ADDED DATE:
2019-02-28 17:01:18

TEAM MEMBERS (5) :
Designer:Jansword Zhu, illustration:Jansword Zhu, Account:Siran Changchang, Assistant Designer:Sola Wang and Photographer:Zhang Chenglong

IMAGE CREDITS:
Illustrator Jansword Zhu, Photographer Zhang chenglong, Creative Director Jansword Zhu, 2018

PATENTS/COPYRIGHTS:
Copyrights belong to Jansword Zhu/PavoMea, 2018

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Jansword Design

PROFILE:
Jansword Design is a design studio focusing on branding, package design and product design in a new style,especially on foods, alcohol and art related cases. As the founder Jansword.Z was graduated from Musashino Art University, it has trilingual communication ability and international understanding to face the internationalized and various needs from clients all over the world, such as GQ, Starbucks, Yokagames, Mobike etc.

NOMINATION DETAILS

Pavomea Chickpea Crisp Food Package by Jansword Zhu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pavomea Chickpea Crisp Food Package by Jansword Zhu is Winner in Packaging Design Category, 2018 - 2019.



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