It was a particularly multi-faceted celebration that occurred on May 25 in the world’s most famous department store, Harrods. As the official Timekeeper of the FIFA World Cup™, Hublot beat the drum counting down 20 days to go before the commencement of the FIFA World Cup Russia™. Not only did the brand unveil its new football installation along the iconic Hans Crescent windows and within the Door 5 atrium, but Hublot CEO, Ricardo Guadalupe, also announced that the Brazilian footballer, David Luiz was joining the Hublot family as a Friend of the Brand.

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