FIFA World Cup VM Display of Hublot by L'Atelier Five

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DESIGN DETAILS
DESIGN NAME:
FIFA World Cup

PRIMARY FUNCTION:
VM Display of Hublot

INSPIRATION:
To celebrate and introduce Hublot as the official timekeeper of the world cup, we have worked very closely with the brand to create three giant and impressive stylised footballs that allowed the shoppers to keep pace with the FIFA World Cup in Russia games in real time from Harrods.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Shoppers in Harrods were welcomed by a juxtaposed installation above their head giant and multi-faceted LED blue, red and white footballs on which they will be able to follow the countdown until the FIFA World Cup Opening Game, and subsequently, follow the action from Russia, with live updates. Beyond these, Hublot's official watch is displayed upon the first-floor mezzanine in an interactive showcase offering visitors the possibility to try to score against the Hublot Robot Goalkeeper.

OPERATION / FLOW / INTERACTION:
It was paramount to ensure a great balance between the football campaign and the Luxury Harrods environment. Creating a link between the Champion advises campaign in six windows, the interactive Atrium football installation and engaging pop up space in Harrods and Watches of Switzerland retailer.

PROJECT DURATION AND LOCATION:
It was a particularly multi faceted celebration that occurred on May 25 2018 in the world’s most famous department store, Harrods, London, United Kingdom. The installation stayed for a month and a half.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The footballs facets contained digital screens to highlight the countdown to the world cup and engaged guests with live scores during all the matches, live goals with live whistle sound through the atrium and count down to the next game. Visitors could follow the live scoring and capture each and every turning point of the games. The idea was to emphasise the position of Hublot’s partnership with FIFA as the World Cup Official Timekeeper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The dimension of each football is 1800mm diameter.

TAGS:
Art installation, football World Cup, Hublot, Fifa, Visual merchandising, Atrium, Digital fabrication

RESEARCH ABSTRACT:
Harrods and Hublot are two brands with a shared commitment to challenging expectations to create the most exclusive experiences for our clients. Since the launch of Hublot at Harrods eight years ago, we have had the pleasure of collaborating on many creative campaigns and initiatives, from the Art of Fusion last October to the recent unveiling of our world of the Hublot boutique within the new Fine Watch Room. Our partnership continues to go from strength to strength, and now culminates in our welcoming Hublot’s Champions Advice campaign to the store.

CHALLENGE:
The challenge was the restriction six meters high above shoppers. Each of the footballs had digital screens and lighting, which had to live for a month and half. Also, it was a challenge to bring a football scheme into such a glamorous and fashion environment, but the stylised and engaging installation worked really well and the Atrium became an impressive Hublot installation.

ADDED DATE:
2019-02-28 16:49:06

TEAM MEMBERS (3) :
Managing Director: Saina Attaoui, Production Manager: Holly Ramsey and

IMAGE CREDITS:
L'Atelier Five, 2018.

Visit the following page to learn more: http://latelierfive.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
L'Atelier Five

PROFILE:
L’Atelier Five, we are an award-winning design and production agency specialised in bespoke retail experience with a little difference. We provide our services across : VM, Pop ups, Events, Brand activation, Experiential, Digital... We are based in London Mayfair and are passionate about what we do!

NOMINATION DETAILS

Fifa World Cup Vm Display of Hublot by L'atelier Five is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Fifa World Cup Vm Display of Hublot by L'atelier Five is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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