The agency decided to abandon the cliches - Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed craft. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.

Little Greta, a little-but-great team of creatives and developers, good-karma believers, fair players and dre- amers-but-doers helping brands launch, relaunch and grow. They provide a complete design and marketing communication service, with specialties in digital media, graphic design, multimedia and copywriting and conceptualisation. Through their new project LG Dev, they offer best in class programmer/developer teams to make the most complex content development project, come to life. AR, VR, 3D... it’s what they do.

Primator takes pride in maintaining traditional Czech brewing methods. For this, they select the best Czech malts and hops. The brew with traditional malting methods. The main fermentation takes place in open vats. The beers mature for weeks in the lager cellar. They’re not in any hurry. They love their craft.