This utensil stand creates a new cooking experience, it not only gives the user an easier way to store their utensils but also creates a distinctive cooking experience. Rather than laying the utensils on the stove top, counter or spoon rest, the user could lay or hang their utensils on this stand. The plate, designed as an accompanying piece to this cooking utensil collection, lays delicately upon the utensil stand creating a more elaborate experience.

Cliff Shin is both an award winning designer and a design educator. Also, he is actively involved in product development where innovation, creativity, and responsibility are needed the most. He focuses on emotions, how users feel, and his design principle is “Last-Long” design. Cliff Shin always keeps in mind and makes constant and consistent efforts in order to achieve last-long design, timeless design. Cliff Shin proposes and speaks about “Security Blanket Theory”, a principle that enables products lasting long.