The design team rebranded the laundry company in a more stylish and modern way, washed out the traditional image of the laundry business. The new brand identity drives by a bold logo, consists of a moving washing machine. The design illustrates a concept of delivery plus laundry service. The moon inside the logo represents the night service of the brand. Supporting graphic and icons help illustrating all the services that the brand covers in a consistent identity. The image of the laundry brand becomes more interesting and easy to recognize.

Calix Wong - Born in Hong Kong in 1983. Calix graduated from HKU SPACE in Visual Communication. He is one of the passionate post-80s generation designer since 2005. He worked in a number of local graphic design firms, and experienced a diversity of design issues. His design has been awarded and selected to be the Hong Kong Harbourfront Commission Department in competition. Some of his works have been featured in prominent international design publications. He founded ABCDESIGN in 2010. It is a Hong Kong based design and branding studio specialized in branding, identities, packaging, print, publications and website design.

812 Laundry is a Hong Kong based mobile laundry offering door-to-door delivery of clothes washing service. They serve all areas of Hong Kong with a delivery crew introducing the concept of mobile laundry. 812 Laundry mainly focus on the night service. The project objective is to rebranding the 812 Laundry to a modern and attractive laundry brand in the field.