The designer highlighted the festival's creative with bright colors in order to bring emotion up and captivate the target audience. Art was the starting point, using multicultural images with a motif of a global union, carefully treated with hand-made artistic effects. This helped to build a consistent identity for all design applications, such as Advertising, Stationary and collateral pieces.

Leo studied a degree in Graphic Design at Blas Pascal University in Córdoba, Argentina and it is the Director at "Vektoria Branding Studios". He brings almost two decades of experience in the development of marks and branding for companies and start-ups in different parts of the world. He also works as a freelance consultant and Senior Designer for different agencies worldwide and is the Founder and CEO of PimPumPills Co., an apparel company based in Argentina, focused on pop culture, art and illustration, that defends and promote diversity and global union.

The Global Peace Film Festival, established in 2003, uses the power of the moving image to further the cause of peace on earth. From the outset, the GPFF envisioned “peace” not as the absence of conflict but as a framework for channeling, processing and resolving conflict through respectful and non-violent means. GPFF works to connect expression – artistic, political, social and personal – to positive, respectful vehicles for action and change. The festival program is carefully curated to create a place for open dialogue, using the films as catalysts for change.