Global Peace Film Festival 2017 Corporate Identity by Leonardo Bianchi

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DESIGN DETAILS
DESIGN NAME:
Global Peace Film Festival 2017

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The Global Peace Film Festival, uses the power of the moving image to further the cause of peace on earth. The festival works to connect expression – artistic, political, social and personal – to positive, respectful vehicles for action and change. We defined five core values for the identity: Unity, Love, Freedom, Peace, and Culture. Based on them, we defined design keywords to achieve consistent communication.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The festival’s identity was emphasized with bright colors in order to bring emotion up and diversity, in a topic that has a negative background and represents an important issue worldwide. We used an artistic feel on multicultural images with a motif of global union. Colors add energy and a lightheartedness, taking it away from its seriousness. All this helped to build a consistent identity from all design applications; logo, typography and collateral pieces.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project was exhibited in Orlando, FL in September 2017

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Global Peace, Multicultural, Movement, Diversity

RESEARCH ABSTRACT:
-

CHALLENGE:
The main challenge in designing the corporate identity for GPFF, was to generate a positive and captivating stamp, for a movement that covers such controversial topics as war, hunger, social discrimination, and others, where the background is sad and negative.

ADDED DATE:
2019-02-27 22:22:31

TEAM MEMBERS (1) :
Shanon Larimer

IMAGE CREDITS:
Leonardo Bianchi, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Global Peace Film Festival

PROFILE:
The Global Peace Film Festival, established in 2003, uses the power of the moving image to further the cause of peace on earth. From the outset, the GPFF envisioned “peace” not as the absence of conflict but as a framework for channeling, processing and resolving conflict through respectful and non-violent means. GPFF works to connect expression – artistic, political, social and personal – to positive, respectful vehicles for action and change. The festival program is carefully curated to create a place for open dialogue, using the films as catalysts for change.

NOMINATION DETAILS

Global Peace Film Festival 2017 Corporate Identity by Leonardo Bianchi is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Global Peace Film Festival 2017 Corporate Identity by Leonardo Bianchi is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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