The exhibition booth was designed to reconnect people with the core of IVC: the mother rolls of the base materials. They were upcycled & integrated in the heart of the booth. The rolls are used as an architectural element and can be used again in production after the trade show. The design illustrates the vision that IVC wanted to communicate: to think beyond flooring. The floor of the booth also contained a work of art by Glenn Sestig, demonstrating the possibilities of the collection.

WeWantMore is a Belgium based award winning design studio focusing on graphic, interior and experiential design. A studio that puts creativity at the center of the design process, while striving to create lasting valuable contributions to culture. WeWantMore wants to lead the way in designing how brands shape and interact with the world, by relentlessly pushing the boundaries of creativity, challenging accepted beliefs and demanding more from both themselves and their clients. Founded in 2006 and based in Antwerp, Belgium, WeWantMore is a place where graphic, interior and product designers collaborate, resulting in creative and commercial success in projects ranging from logo, packaging and interior to product design for both multinationals and challengers. They have been working for clients such as Coca-Cola, Samsonite, Manhattn’s, Chez Claire, Gatsu-Gatsu, Niko & Hoeked Doughnuts.

IVC, one solid brand for all commercial flooring solutions. IVC is the commercial division of IVC Group, dedicated to creating unique floors for corporate & office, retail, hospitality & leisure, housing, education and healthcare projects. Founded in 1997, IVC Group is Europe’s leading manufacturer of carpet tiles , luxury vinyl tiles (LVT) and sheet vinyl. With 1,600 employees and 10 production units in Belgium, Luxembourg, the United States and Russia, IVC Group produces over 180 million m² of flooring per year. As of 2015, IVC Group is part of Mohawk Industries Inc, the world’s market leader in all things flooring, with a heritage of craftmanship that spans more than 130 years. This broadens IVC’s global reach – bringing us closer to you, wherever you go.