IVC Beyond Flooring booth Exhibition Booth by WeWantMore

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DESIGN DETAILS
DESIGN NAME:
IVC Beyond Flooring booth

PRIMARY FUNCTION:
Exhibition Booth

INSPIRATION:
A visit to the vinyl flooring plant of ivc was the base for our inspiration. We experienced that the base materials in the production of LVT, carpet tiles and heterogeneous vinyl floors were delivered on big cardboard rolls.These rolls were called the mother rolls and we saw an opportunity to upcycle them to form the heart of our booth. Since the booth launched not only new collections but also the new vision - beyond flooring - were sustainability is an important anchor this felt great.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The booth was designed to launch the rebranding of ivc stating beyond flooring. We wanted to bring people back to the base of ivc. Visually we did this by upcycling the mother rolls of the base materials to the heart of our booth. The rolls are used as an architectural element and can be reused in production after the trade show. This embodies the new vision to think beyond flooring. On the floor, a piece of art, designed by Glenn Sestig embodied the endless possibilities of the collections.

OPERATION / FLOW / INTERACTION:
The booth is split up in diy moodboarding where the interaction with the visitors is very high / an exploring area and a guided visit area. this all in a creative character of the upcycled rolls and the piece of art on the floor.

PROJECT DURATION AND LOCATION:
Bau Munich 14-19 january 2019

PRODUCTION / REALIZATION TECHNOLOGY:
Upcycled and recyclable cardboard

SPECIFICATIONS / TECHNICAL PROPERTIES:
230m2

TAGS:
booth, design, wewantmore, upcycling, sustainable, cardboard, flooring, moods, ivc

RESEARCH ABSTRACT:
Inspirational research was conducted through discussions and interviews with the owner of ivc and a visit to the vinyl flooring plant of ivc

CHALLENGE:
The collection of ivc beyond flooring is huge . How could we show the collection on one hand and have a very clear message , beyond flooring at the same time.

ADDED DATE:
2019-02-27 16:47:12

TEAM MEMBERS (1) :
Floor design : Glenn Sestig

IMAGE CREDITS:
Image 1: IVC
Image 2: IVC
Image 3: IVC
Image 4: IVC
Image 5: IVC

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CLIENT/STUDIO/BRAND DETAILS
NAME:
IVC

PROFILE:
IVC, one solid brand for all commercial flooring solutions. IVC is the commercial division of IVC Group, dedicated to creating unique floors for corporate & office, retail, hospitality & leisure, housing, education and healthcare projects. Founded in 1997, IVC Group is Europe’s leading manufacturer of carpet tiles , luxury vinyl tiles (LVT) and sheet vinyl. With 1,600 employees and 10 production units in Belgium, Luxembourg, the United States and Russia, IVC Group produces over 180 million m² of flooring per year. As of 2015, IVC Group is part of Mohawk Industries Inc, the world’s market leader in all things flooring, with a heritage of craftmanship that spans more than 130 years. This broadens IVC’s global reach – bringing us closer to you, wherever you go.

NOMINATION DETAILS

Ivc Beyond Flooring Booth Exhibition Booth by Wewantmore is a Nominee in Sustainable Products, Projects and Green Design Category.

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AWARD DETAILS

Ivc Beyond Flooring Booth Exhibition Booth by Wewantmore is Winner in Sustainable Products, Projects and Green Design Category, 2018 - 2019.



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