Ancient Egypt was one of the nations that created perfumes, clothes design, oils, and other beauty treatments. Indeed, the Egyptians placed a very emphasis on their physical appearance. Dress form design was inspired by a cartouche which is an ancient Egyptian hieroglyphic nameplate, shaped like an oval with a horizontal bar at the base of the oval and a king's nickname written inside of the oval. The oval surrounding their nickname was meant to protect them from evil spirits in life and after death. The cartouche has become a symbol representing luck and protection from evil.

Kholoud Bassim is an architect and interior designer from Egypt. Who is passionate about creating and designing different interior items. She believes in art and handicrafts she used to make artwork and draw on the wall. She started her YouTube channel & Facebook page in 2017 to engage with a different audience help them improve their quality of life in a simple way to encourage the better understanding of design and to demonstrate how our daily surroundings influence our sense of well-being.

Kholoud Bassim is an independent designer with a passion for the highest quality design ideas The main values of the brand are simplicity, comfort, and quality. Bassim's curiosity leads her to explore various design fields as it took her from architecture to interiors, furniture, and product design.