It was a challenge to make Fruttizie’s innovative recipes believable for a brand that always represented the traditional Italian pastry products, as they are characterized by ingredients with added nutritional benefits. Another challenge encountered was to find a new visual language able to be integrated within Matilde Vicenzi’s brand architecture and being able to share its values and its patrimony, while giving the design a modern twist.

I am in love with this profession because every day is different, it leads you to solve problems, find new styles and new concrete solutions. This doesn’t only improve you as a professional but also as a person. Communication with people, forces you to listen and to profoundly analyse their needs and their desires.

A big Company, family-run since 1905 brings the excellence of Italian Fine Pastry in the world. The secret of the goodness of Matilde Vicenzi’s pastries is the excellence of the raw materials. These are blended to perfection according to an age-old Italian tradition.