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| DESIGN DETAILS |
DESIGN NAME:
Matilde Vicenzi
PRIMARY FUNCTION:
Fruttizie
INSPIRATION:
The search for a visual balance able to transfer holistic elements related to well-being using only the visual of the ingredients and the products was the main inspiration for this project. A circle that recalls the form of perfection is the center of gravity for the image, this acts as a casket for the descriptor of the product, emphasizing the innovation of the recipes. The circle is open as it it highlights the reception of new elements and it represents the synthesis of the equilibrium.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It was a challenge to make Fruttizie’s innovative recipes believable for a brand that always represented the traditional Italian pastry products, as they are characterized by ingredients with added nutritional benefits.
Another challenge encountered was to find a new visual language able to be integrated within Matilde Vicenzi’s brand architecture and being able to share its values and its patrimony, while giving the design a modern twist.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2019-02-27 10:17:44
TEAM MEMBERS (1) :
IMAGE CREDITS:
Giulia De Andreis, 2018.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Matilde Vicenzi
PROFILE:
A big Company, family-run since 1905 brings the excellence of Italian Fine Pastry in the world.
The secret of the goodness of Matilde Vicenzi’s pastries is the excellence of the raw materials. These are blended to perfection according to an age-old Italian tradition.
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