The brand identity expresses food luxury and a moment of escapism from modern life combined with a moment of indulgence. An angle that resulted in the use of a poppy harlequin motif, striking black and white patterns and an eclectic mix of high-end materials like gold and marble in the design of the interior of the bakery shop. Enriched with led lines, neon, curtains and a ceiling of mirrors the overall look of the shop comes across as very instagrammable.

WeWantMore is a Belgium based award winning design studio focusing on graphic, interior and experiential design. A studio that puts creativity at the center of the design process, while striving to create lasting valuable contributions to culture. WeWantMore wants to lead the way in designing how brands shape and interact with the world, by relentlessly pushing the boundaries of creativity, challenging accepted beliefs and demanding more from both themselves and their clients. Founded in 2006 and based in Antwerp, Belgium, WeWantMore is a place where graphic, interior and product designers collaborate, resulting in creative and commercial success in projects ranging from logo, packaging and interior to product design for both multinationals and challengers. They have been working for clients such as Coca-Cola, Samsonite, Manhattn’s, Chez Claire, Gatsu-Gatsu, Niko & Hoeked Doughnuts.

Chez Claire is a Belgian boutique bakery shop specialised in luxury eclairs. Inspired by their grandmothers, the founders of Chez Claire are serving a premium version of the traditional pastry: the haute éclair. Their offering consists of 13 different flavours, including pistachio, salted caramel crisp and dark chocolate. The high-end food and champagne experience is available at 3 locations in Belgium.