Brewers who seize the summer market are more likely to win the game. This case, pretty obviously, is designed for summertime. The special color tone of Marrs Green attracts people's attention instantly. The portrait of the snowy scene conveys a cool and refreshing feeling and builds a mental connection to winter, cooling consumers mind. The design is highly presentable with a modern and minimalist style.
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
Snow Beer is a top-ranking brewery brand in China. Through global mergers and acquisitions, and its own solid and rapid development of course, the client is now a focus of attention in Chinese alcohol market. They wish to build up a new image of alcohol market and to tell a story of what snowflake can do.
Results will be Announced to Public on April 15, 2025. Visit our winners' page on April 15, 2025 to see the worlds' leading designs, ideas, trends and concepts in 2025.
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