Brewers who seize the summer market are more likely to win the game. This case, pretty obviously, is designed for summertime. The special color tone of Marrs Green attracts people's attention instantly. The portrait of the snowy scene conveys a cool and refreshing feeling and builds a mental connection to winter, cooling consumers mind. The design is highly presentable with a modern and minimalist style.

Snow Beer is a top-ranking brewery brand in China. Through global mergers and acquisitions, and its own solid and rapid development of course, the client is now a focus of attention in Chinese alcohol market. They wish to build up a new image of alcohol market and to tell a story of what snowflake can do.