The design is clean and simple yet has a little bit of flair to it with the lid being cut with irregular holes. The impact that the neat carton provides is pureness and that the product that is kept inside is unspoiled.The lid also arouses curiosity where some might even be tempted to check if they can touch the product through the hole and play around with the twists in them. Clean color pallet with only black, green or pink is in tune with the simplicity and purity of the carton box. The mountain on the packaging also provides a feeling of nature and freshness.
Anna Margrét Sigurðardóttir is an environmentalist, animal lover and a true nature’s child and her designs and creations definitely reflect this. Her yoga and meditation background even gets her designs closer to nature; where purity and simplicity is combined with sophistication and beauty. Her designs are refreshing and mirror honesty with the touch of less is more that though has a bit of flair to it.
Reykjavík Foods is an Icelandic food brand that consists of a variety of high quality products. All products have in common to contain few and fresh Icelandic raw ingredients, and are all produced in Iceland. The passion is to offer high quality food products for food lovers around the world. Reykjavík Foods take their name from the capital in Iceland. This is where they are based, along with 200.000 other good people, counting more than half of Iceland's population. Throughout the years Icelanders have survived harsh winters and windy summers. Sometimes they get tired of this instability of the climate, but we are continuously coming to realise better how much value lies in the severity, the cold and the wind. Not only does the weather toughen us, but also our surroundings. Our fish grows slowly in the cold ocean, which makes it more delicate and firm. The terrestrial animals largely walk around freely in the pure Icelandic nature, and thereby feed on unique, wild, Icelandic mountain plants.