Pure Icelandic Salmon Food by Anna Margret Sigurdardottir

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DESIGN DETAILS
DESIGN NAME:
Pure Icelandic Salmon

PRIMARY FUNCTION:
Food

INSPIRATION:
Iceland's cold climate and isolated location, have throughout the ages led the nation towards a sustainable usage of resources. Pristine Icelandic natural resources - on land or sea - are a great source of clean ingredients. Few ingredients of the products, reflects in the design of packaging. High quality product in simple package with few colors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Pure Icelandic Salmon and Lamb. Slow cooked to secure good taste, texture and nourishment. Always made from fresh ingredients and each product with few ingredients. High quality product, freshly canned and packed with natural flavours. The design of the box reflects the quality of the product and that makes it a great souvenir for travellers to take back home. Flavour of Iceland as a beautiful gift.

OPERATION / FLOW / INTERACTION:
Our canned food, which is always fresh when it is canned, so our target group: Travelers in Iceland can bring it easily home and around the world.

PROJECT DURATION AND LOCATION:
Launched 2017 in Reykjavik, Iceland

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Metal can. Cardboard box and information card.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Metal can, cardboard box and information card with the story behind the brand. Can and card goes in the box. Can contains 155g. Box: 88x88x38mm.

TAGS:
pure, fresh, icelandic, salmon, ingredients,

RESEARCH ABSTRACT:
This is how we see high quality both in product as well as the design: Pure Icelandic - means that the main ingredient is always Icelandic. Icelandic Nature both in land and see is one of the purest known in the world. The product and packaging should be clear and natural. Sustainability - we understand that without nature there would be no food, which is why we use sustainably sourced ingredients, reusable packaging and renewable energy in our production.

CHALLENGE:
Less is More. We decided in the beginning to keep it simple, clear and cool. The product only holds few ingredients so that was our mission for the design. The hardest thing was to keep the design simple but still keep the high quality of the product. Make the quality shine through out the product. High quality from inside the can to the outer box, as one can feel when holding the packaging.

ADDED DATE:
2019-02-26 17:23:03

TEAM MEMBERS (3) :
Creative Director: Anna Margrét Sigurðardóttir, CEO: Þórdís Jóhannesdóttir Whatney and Marketing Manager: Tinna Hrund Birgisdóttir

IMAGE CREDITS:
Image #1: Photographer Gunnar Leifur Jónasson, 2017
Image #2: Photographer Gunnar Leifur Jónasson, 2017
Image #3: Photographer Gunnar Leifur Jónasson, 2017
Image #4: Photographer Gunnar Leifur Jónasson, 2017
Video credit: Dimitri, 2017

Visit the following page to learn more: https://www.reykjavikfoods.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Reykjavik Foods

PROFILE:
Reykjavík Foods is an Icelandic food brand that consists of a variety of high quality products. All products have in common to contain few and fresh Icelandic raw ingredients, and are all produced in Iceland. The passion is to offer high quality food products for food lovers around the world. Reykjavík Foods take their name from the capital in Iceland. This is where they are based, along with 200.000 other good people, counting more than half of Iceland's population. Throughout the years Icelanders have survived harsh winters and windy summers. Sometimes they get tired of this instability of the climate, but we are continuously coming to realise better how much value lies in the severity, the cold and the wind. Not only does the weather toughen us, but also our surroundings. Our fish grows slowly in the cold ocean, which makes it more delicate and firm. The terrestrial animals largely walk around freely in the pure Icelandic nature, and thereby feed on unique, wild, Icelandic mountain plants.

NOMINATION DETAILS

Pure Icelandic Salmon Food by Anna Margret Sigurdardottir is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Anna Margret Sigurdardottir is also kept secret. This information will also be available later.
AWARD DETAILS

Pure Icelandic Salmon Food by Anna Margret Sigurdardottir is Winner in Packaging Design Category, 2018 - 2019.



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