The inspiration for the Cromia stand project comes from the shape of an iconic bag that characterizes the external walls of the stand. This intuition gave birth to the idea of a concept that is renewed every season, just like the collections presented at the fair. In tune with the showcase at the entrance, on the large walls lit by LEDs the covering sheets are changed so that at each edition the stand seems new, enhancing the presentation of the collections. The stand was conceived as a shop and the success of the project led to the creation of the stores in Milan and Rome.

Franco Pupillo deals with design and communication, the great experience acquired over the years by personally following the projects, gave him a knowledge of techniques and materials and a sensitivity that favors simplicity and concreteness. An important feature is that it gives a complete service, in compliance with the company philosophy it helps to improve the image, to better present the products and therefore to sell more.

Cromia is a brand of women's bags known throughout the world and recognized for its quality, color combinations and the innovation of its products. The company is based in Tolentino, in the Marche region, where ancient and strong is the artisan tradition of leather processing.