Cromia Mipel Milano Stand by Franco Pupillo

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DESIGN DETAILS
DESIGN NAME:
Cromia Mipel Milano

PRIMARY FUNCTION:
Stand

INSPIRATION:
Inspired by the shape of a bag, the stand has two bright side walls which change subject each season, in coordination with the displayed products in the exhibition window. The exhibition parallelepipeds are made of wood with a cement-like finish. Two S-shaped shelves with LEDs characterize the main interior wall. The display case is set up for each edition in harmony with the walls of the stand. Inside, a bar completes the welcome for visitors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The inspiration came from the shape of a bag, which characterized the external walls of the stand. I took inspiration from this to customize the stand for each season by changing the covering sheets on the large Led lights. The stand was conceived as a shop, the interior is characterized by various exhibition areas that present products divided by lines.

OPERATION / FLOW / INTERACTION:
The walls are the distinctive element that make the stand unique and transformable.

PROJECT DURATION AND LOCATION:
The project started with the September 2016 edition of the MICAM in Milan and is installed twice a year.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The stand was made of lacquered wood and finished wood with a cement effect. Sideways the two walls are covered with prints on backlit arlight banners.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The stand measures mt. 14 x 9 h 3

TAGS:
Stand, Showcase, Micam, Cement, Shelves

RESEARCH ABSTRACT:
The research was aimed at giving a unique character to the stand. The goal was to identify the Brand. To create this project I studied the client, trying to understand the philosophy of the brand. The result was very positive, the customer also entrusted me with the store project.

CHALLENGE:
The challenge was to give value to the Brand Cromia, with a bright and representative stand, where the bags could be enhanced. Creating a new, more contemporary identity.

ADDED DATE:
2019-02-26 16:09:04

TEAM MEMBERS (1) :
Lorenzo Fratini

IMAGE CREDITS:
the image #1 is the February 2017 edition, the image #2 is the February 2017 edition, the image #3 is the September 2017 edition, the image #4 is the September 2016 edition, the image #5 is the February 2017 edition. Photo by Alessandra Di Rosa.

Visit the following page to learn more: https://www.pupillo.it
CLIENT/STUDIO/BRAND DETAILS
NAME:
Cromia

PROFILE:
Cromia is a brand of women's bags known throughout the world and recognized for its quality, color combinations and the innovation of its products. The company is based in Tolentino, in the Marche region, where ancient and strong is the artisan tradition of leather processing.

NOMINATION DETAILS

Cromia Mipel Milano Stand by Franco Pupillo is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Cromia Mipel Milano Stand by Franco Pupillo is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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