Shapetime is a high-protein low-fat beverage produced by Food Union Group, dedicated to provide high-quality products for people in demand of a healthy lifestyle. Jan Creation managed to build Shapetime’s visual identity and its product package design. Bold exploration and experiments were made while pink was chosen as brand color. As for the key visual images, the brand information is magnified and highlighted, while other elements of the product and category are integrated, so as to achieve a more efficient brand dissemination with the media of packaging.

Born in the milk belt of Europe, Food Union brings together the Latvia dairy. Food Union was founded in 2012 on an innovative and entrepreneurial spirit, with a passion for collaboration and quality. Food Union’s success is rooted in the history of its founder, Andrey Beskhmelnitsky. His vision of delivering dairy with quality through innovation, saw him exponentially grow Russian dairy company, Unimilk in just ten short years. In 2010, Unimilk merged with Danone, a world big yoghurt maker and Andrey started Food Union to continue this legacy in new markets. Food Union continue to invest in the future of dairy, ensuring that its customers trust in our dedication to quality and flavour.