Shapetime Dairy Identity and Package by Jan Creation

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DESIGN DETAILS
DESIGN NAME:
Shapetime

PRIMARY FUNCTION:
Dairy Identity and Package

INSPIRATION:
The inspiration of Shapetime comes from change in action, which encourages passionate young people to make daily effort in managing their health and shape invisibly. The designer conducts plenty of subtractions in the visual elements to match the concept of light fitness. The exposure of brand and product information is simple and explicit, while the splashing in the branding area is also neat and clean. The overall visual design features a sense of simplicity and elegance, which is also highly effective in conveying information.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Shapetime is a high-protein low-fat beverage produced by Food Union Group, dedicated to provide high-quality products for people in demand of a healthy lifestyle. Jan Creation managed to build the brand core visual image and design the product packaging. Bold exploration and experiments were made to choose pink as the main color system. As for the main visual, the brand information is magnified and highlighted, while other elements of the product and category are integrated, so as to achieve a more efficient brand dissemination with the media of packaging.

OPERATION / FLOW / INTERACTION:
Open the lid and just drink.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Chengdu and finished in November 2018 in Chengdu.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design is printed on heat shrinking film covering the plastic bottle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The design is printed on heat shrinking film covering the plastic bottle. The size of the film is 196mm x 200mm.

TAGS:
Dairy, Diet, Energy drink, Health, Fashion

RESEARCH ABSTRACT:
Through a wide range of research on the lifestyle of the target group, their social habits stand out as highlight. Therefore, Jan Creation adopts social habit as the breakthrough point and conducts an intensive exploration. Then the resonance on social attributes is found and presented in the visual image.

CHALLENGE:
To feel the resonance with the target group is a creative challenge. The designers need to know their trigger points in their career life and use the language of their generation. A lot of efforts and attempts are made to fulfill creative content output.

ADDED DATE:
2019-02-26 08:30:45

TEAM MEMBERS (3) :
Creative Director: Lan Mou, Dongqi Li, Designer: Pan Xiao, Yaming Wu, Yi Zhao and 3d Designer: Kai Zhang, Junlan Duan

IMAGE CREDITS:
Image #1: Designer Pan Xiao
Image #2: Designer Pan Xiao
Image #3: Designer Pan Xiao
Image #4: Designer Pan Xiao
Image #5: Designer Pan Xiao

PATENTS/COPYRIGHTS:
Jan Creation Boutique Co., Ltd., 2019.

Visit the following page to learn more: http://www.jancreation.com.cn/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Food Union

PROFILE:
Born in the milk belt of Europe, Food Union brings together the Latvia dairy. Food Union was founded in 2012 on an innovative and entrepreneurial spirit, with a passion for collaboration and quality. Food Union’s success is rooted in the history of its founder, Andrey Beskhmelnitsky. His vision of delivering dairy with quality through innovation, saw him exponentially grow Russian dairy company, Unimilk in just ten short years. In 2010, Unimilk merged with Danone, a world big yoghurt maker and Andrey started Food Union to continue this legacy in new markets. Food Union continue to invest in the future of dairy, ensuring that its customers trust in our dedication to quality and flavour.

NOMINATION DETAILS

Shapetime Dairy Identity and Package by Jan Creation is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Shapetime Dairy Identity and Package by Jan Creation is Winner in Packaging Design Category, 2018 - 2019.



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