The idea for the design represents the story and background where the olive grove is located in Western Australia. The icon represents the hill to which the grove lies on with the sunsetting behind the hill towards the West. The seven trees on this hill represent the different types of olives that are used in the oil. Then combining the icon with the font Rosella gave it the edge the client was seeking. The label has a metallic copper finish for the icon with the black matt finish, the lamination on the label means the oil does not stain the label too.

Adrian walked out of Coventry University with a BA (Hons) in Graphic Design in 1997 and has been designing ever since then. Today, known as AF Creative today, he is envolved in design and branding services, offering a wide range of services, this can be a photography shoot, typesetting, website design to an entire brand identity, small or large. He has worked with such clients like Wesfarmers, Alphawest, BWP Property Trust, Paladin Energy, West Australian Newspapers, Golden Wonder, British Embassy and South32 to name a few.

In 2008 I founded AF Creative working on a few branding projects in my spare time, whilst working as a full-time designer for an agency in the day as a senior designer, where I really developed my philosophy and style that I use. Today, AF Creative is an evolving design and branding service, offering a wide range of services, this can be a photography shoot, typesetting, website design to an entire brand identity, small or large for clients such as small start up businesses to large global organisations.