Long Gully Grove Olive Oil Branding by Adrian Fretwell

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DESIGN DETAILS
DESIGN NAME:
Long Gully Grove

PRIMARY FUNCTION:
Olive Oil Branding

INSPIRATION:
Our Grove is nestled on the banks of the Blackwood River in the historic region of Nannup, South West Australia. Grown naturally in ideal soil conditions our olives are handpicked at their peak ripeness and cold pressed in a single pressing to produce the best quality extra virgin olive oil. The oil is 100% natural, rich in flavour and high in natural anti-oxidants. Olive tree varieties have been carefully selected to best suit our soil and climatic conditions.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The icon represents the olive grove and where the olives are grown, which is on the banks of the Blackwood river, with seven trees to represent the different types of olives used.

OPERATION / FLOW / INTERACTION:
The new icon and label elevates the products brand appearance to its buyers.

PROJECT DURATION AND LOCATION:
Initial briefing started in mid January 2018 and final label design was printed mid March 2018.

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
Originally sketched a few icons to see if there was an idea, then once happy with a sketch and idea, used Adobe Illustrator to create the icon. Font used was chosen from many font investigations using the website Myfonts.com

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle label is a metallic foil stock, with the white and black printed to cover the stock with just a 4 colour process overprinted to create the copper tone.

TAGS:
Branding, Australian, Western, Olive, Oil, Design

RESEARCH ABSTRACT:
Research for the idea was carried out on the location of the grove where the oil was produced. This was the banks of the Blackwood river. Using google maps for detailing the rivers path and location as well as the groves position too. Then comparing this to the sunset and sunrise locations, that enabled the development and idea behind the icon, including 7 tree icons for the 7 varieties of olives used.

CHALLENGE:
Biggest challenge was retelling the clients story in a brand and visual representation.

ADDED DATE:
2019-02-25 12:17:47

TEAM MEMBERS (1) :


IMAGE CREDITS:
Adrian Fretwell, 2018.

Visit the following page to learn more: http://www.afcreative.com.au
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CLIENT/STUDIO/BRAND DETAILS
NAME:
AF Creative

PROFILE:
In 2008 I founded AF Creative working on a few branding projects in my spare time, whilst working as a full-time designer for an agency in the day as a senior designer, where I really developed my philosophy and style that I use. Today, AF Creative is an evolving design and branding service, offering a wide range of services, this can be a photography shoot, typesetting, website design to an entire brand identity, small or large for clients such as small start up businesses to large global organisations.

NOMINATION DETAILS

Long Gully Grove Olive Oil Branding by Adrian Fretwell is a Nominee in Packaging Design Category.

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AWARD DETAILS

Long Gully Grove Olive Oil Branding by Adrian Fretwell is Winner in Packaging Design Category, 2018 - 2019.



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