HESK is an expert in male skin care, The brand Initial naming is creating from Health Effective SKincare. Urban men face challenges and pressures, are independent, refined, elegant is their model attribute. The package design emphasizes the natural and efficient product attributes and highlights the professional, high-quality, gentlemanly and elegant atmosphere of the products. Every memorable visual in the world comes from the lights. On the package, lines are overlapping the bottles, back and forth echo with the lights, forming an illusion, just like contemporary artwork.

Hu-Jijun (Jason) is the founder and creative director of Dreamatic Design, a Branding Identity and Visual creative express developing firm in Shanghai. http://dreamaticdesign.sxl.cn Hu-Jijun specializes in Branding and Packaging design, linking corporate strategies with design strategies. During the last 20 years, he has accompanied numerous national and international companies with the strategic and creative development of their brand such as Porsche, Unilever, Kerry property, Watsons, Gallo, Keebler, Kumon, Inoherb, Hilton, HESK, etc. His mission is to build and nurture a design sensitive culture for leading brands in categories as diverse as consumer goods, services, and cultural institutions. Hu-Jijun has an intimate understanding of the challenges clients face in adopting and developing branding fundamentals. He has earned a very good reputation in his professions, at 2018 he was selected as one of the top 10 outstanding young designers in Shanghai. Hu-Jijun is also a recognized facilitator. Since 2009 he was hired as an assistant professor teaching Design at SIVA/Shanghai Institute of Visual Arts, and in 2016 he has been work as deputy secretary general for Shanghai Packaging Design Association. He was Cooperate and running lots of Design Thinking workshops with Nicholas Rhodes from UAL-CSM, Timothy Goodman from SVA, Christine Hesse from Hesse Design in SIVA. The faculty team he participated in SIVA was recognized as the best packaging design profession in China. The student design work they jointly guided was obtained: 2018 red dot concept design, 2018 Platinum A'design award，2016 pentawards bronze award, 2014 pentawards bronze award, 2016 ASPaC Grand Prize and Silver award, it is his intention to pass on his experience and his Knowledge to his students.

Shanghai Institute of Visual Art, Fudan University (shorted as SIVA), launched in Sept. 2005, is a new Art & Design Institute with independent legal status approved by National Ministry of Education, under Fudan University. In 2013, SIVA was updated to an independent non-governmental higher education and the official name was changed to Shanghai Institute of Visual Art. Dreamatic Design is a premier branding strategy and design studio based in Shanghai, serving clients across China and internationally.