HESK Skincare Facial Toners by HU JIJUN

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DESIGN DETAILS
DESIGN NAME:
HESK Skincare

PRIMARY FUNCTION:
Facial Toners

INSPIRATION:
The brand naming of HESK is creating directly from the product attributes Health Effective SKincare. HESK is an expert in male skincare, focusing on the development and sales of natural, gentle and effective male skin care products. Urban men face challenges and pressures, are independent, refined, elegant is their model attribute. Therefore, the package design of this series of skin care products emphasizes the natural and efficient product attributes and highlights the professional, high-quality, gentlemanly and elegant atmosphere of the products. Everything in the world comes from light. This packaging design is characterized by the use of different lighting scene, the product packaging will show different visual effects. The appearance of the product is pure and full of changes. The lines on the bottle overlap back and forth and echo with the light, forming an illusion, just like contemporary artwork, highlighting the taste. It is a daily necessity for successful men, and it is also a work of art implanted in their lives.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
HESK is a facial toner for male skin. The specialty composition of this product contains groundwater from volcanic rocks. The minerals contained in the water have good nutrition, sterilization, and repair of damaged tissues and anti-aging effects. To apply face toner for men once daily in the morning after washing and/or exfoliating your skin. After it has dried completely, apply daytime face serum for men and face moisturizer for men as per your normal skincare routine. Even if you have oily skin, You don't need to use toner for men more than once each day.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in April 2017 and finished in August 2018 in Shanghai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The inside bottle of the package is made of PET materials and the surface is screen printed. The outside carton package is made of a special touch art paper with spot UV print and white screen print.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Contains different net content series including 50ml, 100ml, 150ml, 200ml and 250ml.

TAGS:
urban, gentle, effective, sophisticated, natural

RESEARCH ABSTRACT:
In the survey, HESK quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of brand image.

CHALLENGE:
How to directly attract consumers through simple creative design and enhance the brand's impression

ADDED DATE:
2019-02-25 08:12:28

TEAM MEMBERS (1) :
HU JIJUN

IMAGE CREDITS:
HU JIJUN, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
SIVA X Dreamatic Design

PROFILE:
Shanghai Institute of Visual Art, Fudan University (shorted as SIVA), launched in Sept. 2005, is a new Art & Design Institute with independent legal status approved by National Ministry of Education, under Fudan University. In 2013, SIVA was updated to an independent non-governmental higher education and the official name was changed to Shanghai Institute of Visual Art. Dreamatic Design is a premier branding strategy and design studio based in Shanghai, serving clients across China and internationally.

NOMINATION DETAILS

Hesk Skincare Facial Toners by Hu Jijun is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by HU JIJUN is also kept secret. This information will also be available later.
AWARD DETAILS

Hesk Skincare Facial Toners by Hu Jijun is Winner in Packaging Design Category, 2018 - 2019.



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