We have drawn the »w« like Xuhui Riverside related to West bund. The »w« of the river flows into the »B« as a symbol of the highrise buildings around. We used only one line to connect the real shape of the river with the city. The logo is timeless and clear. The waves are static but nevertheless moving. Moving like the dynamic of the culture institutions which are located at West bund. We have defined a logo full of movement and a colorful visual identity because we want to show the drive of area.

Hesse Shanghai is design studio established in Shanghai in 2016 by the founder of Hesse Design. Hesse Design is one of the leading design studios in Europe since 1988. The studio has been working for brands like Audi, Bosch, Swarovski and so on. Meanwhile, Hesse Shanghai also has designed brands and companies for many Famous Chinese enterprises. Hesse Shanghai has won numerous international awards such as 2019 iF award, 2018 iF gold, 2018 Red Dot, Gold winer of Poland Warsaw International Poster Biennial, Excellent work of Beijing international design week and so on.

The Shanghai Westbund has moved from an important industrial area to one of the most significant cultural districts of China. It located in the riverside area of Xuhui, the shoreline is about 11.4 kilometers long and covers an area of 9.4 square kilometers. Millions of Chinese and international tourists visit the Westbund each year. It is the most vibrant new waterfront area in Shanghai city center.