Shanghai Westbund Corporate Identity by Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Shanghai Westbund PRIMARY FUNCTION: Corporate Identity INSPIRATION: With the vibe of Shanghai. The Shanghai Westbund has moved from an important industrial area to one of the most significant cultural districts of China. Millions of Chinese and international tourists visit the Westbund each year. The cultural influences are always flowing and changing. "You can’t fix culture like you can’t fix the stream of the river." UNIQUE PROPERTIES / PROJECT DESCRIPTION: The "w" of the Westbund Logo was drawn according to the Xuhui riverbank. The "w" of the course of the river merges into the big "B" as a reference to the nearby spectacular skyscrapers of Shanghai City. The logo was drawn with only one line and connects the real course of the river with the city. The logo is timeless and clear. The waves are static but nevertheless moving. Moving like the dynamic of the culture institutions which are located at West bund. This logo is intended to visualize the dynamics of these areas of particular interest of Shanghai. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: September 2017 to February 2018 in Shanghai FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: The Westbund logo is more than just ONE logo. It will also link the major events of the Westbund such as the Westbund Art Festival, Westbund Music Festival and the Westbund Food Festival. ADDED DATE: 2019-02-24 14:45:40 TEAM MEMBERS (4) : Klaus Hesse, Shen Tu, Jiang Yi and Zeng Ping IMAGE CREDITS: Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi, 2018. |
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| Visit the following page to learn more: http://hesseshanghai.com/en/visual-ident |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shanghai WestBund Development Group co. LTD PROFILE: The Shanghai Westbund has moved from an important industrial area to one of the most significant cultural districts of China. It located in the riverside area of Xuhui, the shoreline is about 11.4 kilometers long and covers an area of 9.4 square kilometers. Millions of Chinese and international tourists visit the Westbund each year. It is the most vibrant new waterfront area in Shanghai city center. |
| AWARD DETAILS | |
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Shanghai Westbund Corporate Identity by Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi. · Click here to register inorder to view the profile and other works by Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi. |
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