The brand design joins Latin and Chinese characters to one word mark. It marks all product lines and creates one strong brand. And it has done by a single line as a reference to the beauty of a river. »Rivers/Qianjiang« is full of powerful meanings. A river is life, a river connects and a river flows like the coatings. »Rivers/Qianjiang« is a remarkable and trustful name that expresses the mission and tasks of the company: »Rivers/Qianjiang« makes things more beautiful, safe and more sustainable

Hesse Shanghai is design studio established in Shanghai in 2016 by the founder of Hesse Design. Hesse Design is one of the leading design studios in Europe since 1988. The studio has been working for brands like Audi, Bosch, Swarovski and so on. Meanwhile, Hesse Shanghai also has designed brands and companies for many Famous Chinese enterprises. Hesse Shanghai has won numerous international awards such as 2019 iF award, 2018 iF gold, 2018 Red Dot, Gold winer of Poland Warsaw International Poster Biennial, Excellent work of Beijing international design week and so on.

»Rivers/Qianjiang« develops and manufactures environmentally friendly powder coatings, water-based coatings and oil coatings for the highest demands. »Rivers/Qianjiang« is one of the leading Chinese producers for eco-friendly high- tech coatings for the industry.»Rivers/ Qianjiang« feels equally committed to his clients and the environment.