The concept is to develop a new unique packaging structure with the look of a simple box. Within the box there is an instruction sheet explaining how to make easily a "Tree of Hope" which is a small Christmas tree that is able to decorate anywhere you like during the season. This Diamond Grains Christmas Limited Editions flew off the shelves and were sold out within 15 minutes. The customers' feedback reflected their surprise and impressions of enjoyment they played with this little thoughtful tree. Moreover the customers have joined the donations through World Vision Foundation.

He is regularly invited to be a committee or jury member for international design competitions (PENTAWARDS, Core77 Design Award, Marking Awards, Muse Design Awards, Asia Student Package Design Competition (ASPAC), Topawards Asia, DeMark, Dremel, SME Award etc.) and often serves as a guest columnist, guest celebrity designer and professor for many publishers and top universities. Somchana is Board member of Thai Graphic Design Association (ThaiGa). He is invited to be a keynote speaker at the TEDx ChiangMai. And his next challenge is President of the Thai Package Design Association (ThaiPDA).

Prompt Design is an international AWARD-WINNING branding design and packaging design agency. We help our clients build brands and business by delivering new experiences in strategies, and design executions. More than 40 international awards. (PENTAWARDS, The Dieline Awards, Red dot, Fab Awards, German Design Awards, Communicator Awards, Spark Awards, Asia Star etc.)