Diamond Grains Surprise Box Packaging Design by Prompt Design and Diamond Grains

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DESIGN DETAILS
DESIGN NAME:
Diamond Grains Surprise Box

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
During Christmas seasons every year, most brands usually boost their holiday sales by releasing many festive limited editions. This year the brand-Diamond Grains has introduced the specially dried selected cranberry coated with Belgian chocolate.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Our task is to add a double surprise to our customers' celebration who unbox our Diamond Grains gift set. Not only for his own entertainment but also he can share his charitable contributions to the underprivileged through World Vision Foundation.

OPERATION / FLOW / INTERACTION:
Unbox. Tear off the 4 walls of the box along the perforated lines. Fold over the remaining part to form a pyramid shape. Bring the tear off parts into the slot on top of the pyramid.

PROJECT DURATION AND LOCATION:
November 2018 in Thailand

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The paper box is both side offset printing with hot stamp gold color.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimension (8.5x8.5x7cm), Gold Hot Stamp, Spot UV

TAGS:
Packaging Design, Branding, Diamond Grains, Design, Christmas, Surprise

RESEARCH ABSTRACT:
Result - This Diamond Grains-Christmas Limited Editions flew off the shelves and were sold out within 15 minutes. The customers' feedback reflected their surprise and impressions of enjoyment they played with this little thoughtful tree. Moreover the customers have joined the donations through World Vision Foundation.

CHALLENGE:
The concept is realized by developing a new unique packaging structure with the look of a simple box. Within the box there is an instruction sheet explaining how to make easily a "Tree of Hope" which is a small Christmas tree that is able to decorate anywhere you like during the season.

ADDED DATE:
2019-02-24 07:35:44

TEAM MEMBERS (8) :
Creative Director: Somchana Kangwarnjit, Designer1: SKJ, Designer2: Khwanhathai Viriyanusakdi, Designer3: Thankamon Uthaitham, Designer4: Rutthawitch Akkachairin, Photographer: Pantipa Pummuang, Retouch: Thiyada Akarasinakul and Illustrator: Nuttawuth Luengwatthanakul

IMAGE CREDITS:
Image #1-5: Designer Prompt Design, Illustrator Nuttawuth Luengwatthanakul, Photographer
Thiyada Akarasinakul, Diamond Grains Surprise Box, 2018.

PATENTS/COPYRIGHTS:
For copyrights: "Copyrights belong to Diamond Grains, 2018."

Visit the following page to learn more: http://www.diamondgrains.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Prompt Design

PROFILE:
Prompt Design is an international AWARD-WINNING branding design and packaging design agency. We help our clients build brands and business by delivering new experiences in strategies, and design executions. More than 40 international awards. (PENTAWARDS, The Dieline Awards, Red dot, Fab Awards, German Design Awards, Communicator Awards, Spark Awards, Asia Star etc.)

NOMINATION DETAILS

Diamond Grains Surprise Box Packaging Design by Prompt Design and Diamond Grains is a Nominee in Packaging Design Category.

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AWARD DETAILS

Diamond Grains Surprise Box Packaging Design by Prompt Design and Diamond Grains is Winner in Packaging Design Category, 2018 - 2019.



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