In everyday life rice is produced through modern conventional mass production. Many people may question if this production process is actually good enough. Therefore the research was made to confirm that the traditional rice growing process without any machines will yield good quality rice. This packaging convey the story of ancient Thai wisdom rice farming by carving it on the rice seed.

He is regularly invited to be a committee or jury member for international design competitions (PENTAWARDS, Core77 Design Award, Marking Awards, Muse Design Awards, Asia Student Package Design Competition (ASPAC), Topawards Asia, DeMark, Dremel, SME Award etc.) and often serves as a guest columnist, guest celebrity designer and professor for many publishers and top universities. Somchana is Board member of Thai Graphic Design Association (ThaiGa). He is invited to be a keynote speaker at the TEDx ChiangMai. And his next challenge is President of the Thai Package Design Association (ThaiPDA).

Prompt Design is an international AWARD-WINNING branding design and packaging design agency. We help our clients build brands and business by delivering new experiences in strategies, and design executions. More than 50 international awards. (PENTAWARDS, The Dieline Awards, Red dot, Fab Awards, German Design Awards, Communicator Awards, Spark Awards, Asia Star etc.)