Healthy Food Healthy Life Packaging Design by Prompt Design

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DESIGN DETAILS
DESIGN NAME:
Healthy Food Healthy Life

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
To convey the customers with the conception of processing perfection in each seed of jasmine rice, we carve a picture of each rice growing process onto a wood block of rice seed. The detailed steps of rice growing are illustrated on each wooden block of rice seed e.g. buffalo soil preparation, hand harvesting, etc. Working with the carvers to achieve the best wooden seed details has made us feel the hardship and meticulousity of rice cultivation before delivery to tasteful consumption.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In everyday life rice is produced through modern conventional mass production. Many people may question if this production process is actually good enough. Therefore we make a research to confirm that the traditional rice growing process without any machines will yield better quality rice. This packaging convey the story of ancient Thai wisdom rice farming by carving it on the rice seed.

OPERATION / FLOW / INTERACTION:
Wooden block of rice seed crafted by Chiang Rai craftsmanship.

PROJECT DURATION AND LOCATION:
November 2018 in Thailand

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The pouch is nylon LL and gravure printing with metalic gold color.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimension (33x53cm), Spot UV technic

TAGS:
Packaging Design, Branding, Prompt Design, Design, Rice

RESEARCH ABSTRACT:
Result - Healthy Food Healthy Life sold out within 1 week. The customers' feedback reflected their surprise and impressions of the new way of rice that they've never seen before.

CHALLENGE:
This ancient Thai wisdom rice farming includes soil preparation using buffalo, seedling preparation and transplanting, hand sowing, hand harvesting, manual threshing and husking. The experimental result reveals that the jasmine rice yielded from traditional farming is of higher nutrients. The brand- Healthy Food Healthy Life was introduced to the market because the new trend of consumption, especially that of healthful and non-toxic and environmental friendly food is a driving force from the emerging new group of consumers who demand organic rice with high nutritional values.

ADDED DATE:
2019-02-24 07:06:16

TEAM MEMBERS (3) :
Creative Director : Somchana Kangwarnjit, Retoucher1 : Pantipa Pummuang and Retoucher2 : Thiyada Akarasinakul

IMAGE CREDITS:
Image #1-5: Designer Prompt Design, Photographer
Thiyada Akarasinakul, Healthy Food Healthy Life, 2018.

PATENTS/COPYRIGHTS:
"Copyrights belong to healthyfoodhealthylife, 2018."

Visit the following page to learn more: https://www.facebook.com/healthyfoodhealthyli fes/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Prompt Design

PROFILE:
Prompt Design is an international AWARD-WINNING branding design and packaging design agency. We help our clients build brands and business by delivering new experiences in strategies, and design executions. More than 50 international awards. (PENTAWARDS, The Dieline Awards, Red dot, Fab Awards, German Design Awards, Communicator Awards, Spark Awards, Asia Star etc.)

NOMINATION DETAILS

Healthy Food Healthy Life Packaging Design by Prompt Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Healthy Food Healthy Life Packaging Design by Prompt Design is Winner in Packaging Design Category, 2018 - 2019.



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